But instead it was an eye-opener about the possibilities that Joomla! and some special extensions gives you to create a complete multimedia experience for your visitors.

This book is a great addition to your search engine optimization efforts as we all now that video, mp3, podcast en mobile web interfaces are becoming more important everyday.

Joomla Multimedia

Joomla! 1.5 Multimedia will have some information for you that you can skip through if you are building Joomla! websites for a longer period of time, but the main part of the book will help you to further improve your and your customers websites.

I am not going the repeat the complete list of chapters of this book, you can follow the link above to get a better content listing than I can do… what I will tell you which chapters captured my special interest:

• Chapter 3: Text, Characters and Fonts: This shows you some good information on how to improve accessibility and still play with fonts in your design.
• Chapter 5: Using Audio: How to setup podcasts and the handling of mp3s which is very good in combination with normal blogging.
• Chapter 6: Using video: Of course information about Video including a few extensions that will aid you in your efforts to use video in Joomla!
• Chapter 7: Collaboration with external resources: You don’t need to produce all the videos yourself, you can also pull from other resources and this chapter shows some very neat information about how to do that the right way.

Chapter 8 about templates is also good, but for me personally not that interesting, Chapter 9 gives you a complete step-by-step overview of the building of a Multi Media Joomla! based website and can be a great help if you start out to implement the other ideas that come from this well written book.

Don’t take my word on it, check out this sample Chapter 4 from the book: Adding and Managing Image Content.

For my, this book will stay on my desk for a longer period of time as I am going to use a lot of information from it :-), thank you Allen Walker and Packt Publishing for this great new book.

You are reading a post from: Joomla SEO Blog by PathosSeoBlog.com

Joomla Multimedia – A Book Review about Images, Video and More…

©2010 Joomla & SEO Blog. All Rights Reserved.

Keyword Research

Keywords are the most essential part of website creation, especially if you want your website to out perform your competitors.
And Since you are here reading this Blog, you must be looking for a way to do that and improve your Search Engine Rankings and user experience on your website.

Improving your website to get beter performance is in the first place a matter off creating a good website structure and for that, you need to understand two things:

• Your website topic
• What terms are used in search engines related to your topic

For the first part, you probably already know more than you think, so first thing to do is to get a piece of paper (or open a text editor) and start writing down all terms you can think of about and related to you website topic.

Example for the Topic Games: “Online Games, Download Games, Free Games, Video games, Adventure Games, Joystick, Game Computer, WII, Nintendo DS, Games Console”
Just to get you thinking and do some brainstorming before getting to do online research for the best search terms.

Now, before you take the next step, go to Google or Yahoo and do a search for the Keyword you are most likely to know a lot and want to focus on that term.
For “Games” you get 1,430,000,000 results on Google and 5,450,000,000 results on Yahoo.
For “Online Games” you get 111,000,000 results on Google and 2,690,000,000 results on Yahoo.
You can see that these are still very competitive keywords to target…
So lets take it one Little step further in Google and try two extra keywords “Free online kids game” and now you are down to 11,300,000 results.

So what do these numbers tell you? Well, first place, that there are a lot of Games sites :-)
But looking at it form an SEO Point of view, it will be a lot easier to rank for “Free Online kids game” than it will be for just “Games”.
It is time to Introduce the term Keyword Effectiveness Index (KEI) and this is a rank based on how popular the keyword is, and how much competition it has.
Now the competition factor we have seen above, the popularity factor, that you will read about later on.

Back to getting into the heavy hitters.. there is an the hidden secret in doing your keyword research and building your keyword list the right way:

This secret is called “Keyword Clustering” and is very well explained by the Image from SEO Infographics I used before in Optimize Your Joomla site with Keywords.

As you can see in the Image, building a website with the right keywords targeted, will lift you into the higher competition field, just by focusing on the related words rather then going for the “Games” right away.

How to find keyword clusters

Finding the terms related to your topic, as seen above, you already have some clue about keywords and search terms to use.
You just have to arrange them into “packages”.
But to get you into the right state of mind to do this, you have some great tools on the Internet to help you out and put you on the right track to find out what people are really looking for:

You Free Clustering Keyword tools

There are several great free tools on the Internet that can help you track down what people are looking for, but also what Search Engines find related terms…
Lets start out simple by looking at some of the most your used tools, and how you can use them in a simple way.

Google Tool
https://adwords.google.com/select/KeywordToolExternal

With this tool you have to check first, if your results are targeted for the right country and language, that is the first bloc you see in the page.
Just select the filters you want with the drop-down list next to the boxes.

After that, fill in your search term, and provide Google with the anti-spam term (Only once per session).
If you get the result page, select the “Avg Search Volume” column to sort the info to get an indication of the volume of searches (the results are from the previous month, so it a good idea to do this several months in a row)

Now you can go through the list and click on “Add” for the terms you think would do well for your new website.
Once you are done, download the results in the format of you liking, txt file or csv so you can work with these later on.

SEO Book Tools
http://tools.seobook.com/keyword-tools/seobook/

This tool from Aaron Wall of SEOBook.com is really a great interface for the WordTracker database, combined with some Yahoo and Google information.

Most people will have problems with this tool the first time the use it, I even forget about the important click myself sometime…
If you do a term research, don’t use Enter !! You really, really have to use the Submit button !!

After that, you will get an extensive result page, and the nice part with the current version is that you can export the results into a .csv file like Google give you.
Download the file for later analysis in for instance MS Excel.
Keyword Discovery
http://www.keyworddiscovery.com/search.html

Trellian Keyword Discovery, just like WordTracker are basically keyword tools that you use extensively if you get a subscription.
For basic research they both have a free tool that you can use, but is limited in the results and the information offered.
Both will show you the results of the first 100 related searches for free.

Trellian shows also how the search market is divided for the search terms, but these kind of details are into their extended Keyword Research Tool

WordTracker
http://freekeywords.wordtracker.com/

If you are looking for Keyword information, WordTracker is also among the first you will find and that also brings great information on keywords.
You will find a lot of similarities with the SEO Book suggestion, since they both use the same database.

It is whoever a nice tool to double check the keywords found before.
But more than only a Keyword research tool, they also have a great Free Keyword Expert Newsletter that you can subscribe to for Free, highly recommended!

Putting Your Keyword List Together

Looking at and following the steps and tools above you will find yourself with an enormous amount of search terms that are actually used on the Internet for find information about the topic of your website.

Now here is where you will have to do the hard labour… but it will pay off!!
Yo have to go through the terms and pick the ones that will suite you best, that means that you can relate and write about those subtopics you just found for you site.

You see the emphasis on write about? that is because you are building the site and you should provide good quality content to your readers.

I like to import the data into an Excel worksheet (Open new spreadsheet, choose the data menu item, import external data, import data and select the csv file as source and don’t forget to select the csv value in the import option field).

In this Keyword list (yes you build one already :-0) you can select, sort and move the search terms around to get “clusters”.

Search Engines to the Rescue

This “clustering” can be a bit overwhelming if you start doing this for the first time, so lets bring in some free professional help.

Ask.com

This search engine has some great features to help you find your basic clusters, just go over to www.ask.com and start typing in you keyword.
There will be a small drop-down box showing you some related keywords.

The results page will also show you the relater terms in a simple sidebar.

Yahoo.com

Yahoo also has a similar way of presenting you this kind of information, they call it search assist

Google.com

And yes, even at www.google.com there are some related terms to be found, although not on every searched keyword, but if there are, you can find them at the bottom of the first results page.

If you are done selection the search terms you want to target and clustered them into topics, you are ready for the next step… your domain name selection… stay tuned.

You are reading a post from: Joomla SEO Blog by PathosSeoBlog.com

How To do Keyword Research to Build a Keyword List

©2010 Joomla & SEO Blog. All Rights Reserved.

Like:

• Metatag keywords
• Search keywords
• Targeted keywords

And the latter is what I am going to give you some extra inside information on, and it will show you how easy it is if you really want to boost your sites ranking for your mayor keyword that you are targetting.

Optimizing your site structure

First things first… do your keyword research and find the topics related to your website main topic.

Then reorganize your site structure to reflect that relations.

So if you would create a website about, well lets say eheh… Joomla! then you know it will be very difficult to rank for the search term Joomla! itself.
But there are a lot of keywords related to Joomla, like Templates, Components, Modules, Plugins, Mambots.
See how these terms kan create a cluster of keywords?

Here is an image of elliance infographics that shows it all:

And the best part is… Joomla will actually force you in to structure it the right way, if you do you keywords research!

You see, where may people think of the rigid structure of Joomla for placing content is a bad thing, it is actually a great thing for SEO.
In Joomla you have to set up a structure in Section, Categories and Items which is pretty simple as you can read on Understanding the Joomla structure

But clustering you keywords in categories within the a section is the best keyword cluster you can create!

In a more diffecult term this is called LSI, Latent Semantical Indexing which is covered in Joomla and LSI for SEO

So if you really want your site to rock in the search engines, get your keywords together, create categories for them and start writing your content items accordingly…

Oh, one more thing… if you are going to restructure you Joomla site, make sure you 301 redirect your old URLs to the new ones!

Placing your Keywords in Joomla!

To get your keywords into your Joomla! articles you need to open the Metatags section on the left of you article writing screen:

You will most likely see a screen with lesser options, as this screen is taken from a website that allready has the Joomlatwork.com SEF Patch installed, which I highly recommend.

You will have a field called Meta Tag Keywords and that is where you place your keywords. Make sure those keywords are also in the text of the article and keep them limited to a maximum of 10.
Also be aware the Google doesn’t use these Meta keywords to index your pages but other search engines still use them.

There is a place for Keywords in your Global configuration screen, my advice… don’t use that option…

Joomla! will use that data on every article where you don’t use the Meta Data fields in your articles and thus giving the search engines the same values over and over again.

You can check if this happens with your website by searching Google with the term “site:www.example.com” ( without the ” ” and replace example.com with your own domain name)

You are reading a post from: Joomla SEO Blog by PathosSeoBlog.com

How to Optimize your Joomla site with Keywords | Joomla Keywords

©2010 Joomla & SEO Blog. All Rights Reserved.

---
Related Articles at Joomla & SEO Blog:

• Optimize your Joomla website from the Back-end
• Why Joomla SEO isn’t that easy
• How To do Keyword Research to Build a Keyword List
• Using your Search Engine Results to Improve your site
• Cutline Theme Optimization for Joomla SEO Blog

I was at a conference a few days ago, and as a follow-up you could visit a website with the presentations in a pdf format.
For me it is a lot easier to handle digital formats to store, than paperwork, so I went and downloaded them.

But is a was reading one of them concerning SEO, I read a definition of SEO that stated it means “Search Engine Optimalisation”
This one was new to me……..
The speaker is a well informed Search Engine Optimizer him self and is very good at it.
But now he got me more then a little curious.

What is the right term for what a Search Engine Optimizer does?

I did some soul searching but in the end run some Google queries.

With these results:
search engine optimalisation 21,900
search engine optimalization 22,900
search engine optimization 36,400,000
search engine optimisation 40.7007.700
I did the same with Live.com and Yahoo and:
DMOZ.org
No results on search engine optimalization
No results on search engine optimalisation
Open Directory Sites (1-20 of 1478) search engine optimization
Open Directory Sites (1-20 of 533) search engine optimisation

So I went to the best place in town to learn :-)

http://en.wikipedia.org/wiki/Seo
Search engine optimization (SEO) is a subset of  search engine marketing, and deals with improving the number and/or quality of visitors to a web site from “natural” (aka “organic” or “algorithmic” search engine) listings.

Which brings also a nice historic point on SEO Contest (read it, just for inside knowledge)

A Good thing to me….. because I went for Joomla Optimization, lucky me!

But from the wikipedia article I now have a question for you:
SEM is it really Search Engine Marketing…..or should it be Search Engine Manipulation?

You are reading a post from: Joomla SEO Blog by PathosSeoBlog.com

What is the right term? optimisation, optimization, optimalization or optimalisation

©2010 Joomla & SEO Blog. All Rights Reserved.