You might thinks, well that should not take long… just grab a copy of the new Joomla version, install it en you are ready to got, that easy.

But that would be just a tiny little to simple… there is just more to do BEFORE you install Joomla (or any other CMS for that matter)

In the next weeks or so you can read here about how to get started once you have gotten an Idea to create a website about.
You will be reading about:

• Domain name selection
• Keyword research
• Getting into the mind of your visitors
• Setting Up a website structure that is easy to use, good for your visitors and search engines
• Choosing a hosting company
• Choosing your template and layout
• Installing and fine-tuning Joomla SEO Components
• Writing Content and what to write Search Engine Optimized content
• Tracking visitors
• Promoting your website

As you can see there is a lot to cover and at the end I (and maybe you to) should have a website that is doing well in the Search Engines and is also great for your visitors.

What I am nog going to tell you, is what the sites URL is, just to keep things clean in the process.
Some of the things I am going to tell you will see at the end of the serie, but by then it should not have a large effect on the visitors number.

Warning! Don’t expect a high frequency of posts about this project, since some thing really taken time, however once a week I guess there should be an update on the project.

P.s. most of the things will also be applicable to a Joomla 1.0.x website.

You are reading a post from: Joomla SEO Blog by PathosSeoBlog.com

Setting up a Joomla 1.5 website The Case Study

©2010 Joomla & SEO Blog. All Rights Reserved.

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• How to Find Your Best Joomla Domain Name
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Like:

• Metatag keywords
• Search keywords
• Targeted keywords

And the latter is what I am going to give you some extra inside information on, and it will show you how easy it is if you really want to boost your sites ranking for your mayor keyword that you are targetting.

Optimizing your site structure

First things first… do your keyword research and find the topics related to your website main topic.

Then reorganize your site structure to reflect that relations.

So if you would create a website about, well lets say eheh… Joomla! then you know it will be very difficult to rank for the search term Joomla! itself.
But there are a lot of keywords related to Joomla, like Templates, Components, Modules, Plugins, Mambots.
See how these terms kan create a cluster of keywords?

Here is an image of elliance infographics that shows it all:

And the best part is… Joomla will actually force you in to structure it the right way, if you do you keywords research!

You see, where may people think of the rigid structure of Joomla for placing content is a bad thing, it is actually a great thing for SEO.
In Joomla you have to set up a structure in Section, Categories and Items which is pretty simple as you can read on Understanding the Joomla structure

But clustering you keywords in categories within the a section is the best keyword cluster you can create!

In a more diffecult term this is called LSI, Latent Semantical Indexing which is covered in Joomla and LSI for SEO

So if you really want your site to rock in the search engines, get your keywords together, create categories for them and start writing your content items accordingly…

Oh, one more thing… if you are going to restructure you Joomla site, make sure you 301 redirect your old URLs to the new ones!

Placing your Keywords in Joomla!

To get your keywords into your Joomla! articles you need to open the Metatags section on the left of you article writing screen:

You will most likely see a screen with lesser options, as this screen is taken from a website that allready has the Joomlatwork.com SEF Patch installed, which I highly recommend.

You will have a field called Meta Tag Keywords and that is where you place your keywords. Make sure those keywords are also in the text of the article and keep them limited to a maximum of 10.
Also be aware the Google doesn’t use these Meta keywords to index your pages but other search engines still use them.

There is a place for Keywords in your Global configuration screen, my advice… don’t use that option…

Joomla! will use that data on every article where you don’t use the Meta Data fields in your articles and thus giving the search engines the same values over and over again.

You can check if this happens with your website by searching Google with the term “site:www.example.com” ( without the ” ” and replace example.com with your own domain name)

You are reading a post from: Joomla SEO Blog by PathosSeoBlog.com

How to Optimize your Joomla site with Keywords | Joomla Keywords

©2010 Joomla & SEO Blog. All Rights Reserved.

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• Cutline Theme Optimization for Joomla SEO Blog

I have been writing about using the Description Metatag in Joomla before on several Blogs.

So I thought I will tell you about the importance of this special Metatag here as well.

Joomla Meta Info Tab 

As you might know, there are two special fields that show on the Meta Info tab in each content item in Joomla.

First you have the Description, followed by the Keywords.

If you read about Metatags on the Internet in relation to Search Engine Optimization, a lot of people will tell you not to spend any time on it.

I am telling you to take the time to learn how to write good page descriptions and put in some keywords from the content as well.

Most important item here is the Description Metatag !!

If you look at the Search REsults Page (SERP) in Google and other Search Engines you will see the content of these description tags showing up right under the Title tag.

Just try and do some searches on your own… later afcourse…

There seem to be even some studies to confirm the following:
- People are more likely to click on the Link that has a good description than on the top links, especially if this is “above the fold” , that means in the first screen part, seen without scrolling.

Here you see the Importance of a good description Metatag, as that is what is mostly show.
Google however also likes to take some excerpt of the content just below the relevant text they found on your page.

Description Metatag and Getting the Visitors

If the content of your Description Metatag is shown so prominently in the Search results, then this is where you can get the advantage over your competitors.

People look at the page title to see if its relevant to there search, right after that the read the text underneath the title.

So make sure you write your text for this tag as good as you possibly can, including the keyword(s) you try to target.
Just think of this text as a small advertisement for free from the search Engines…..

Look at Your Description Tag as a free advertisment

Lure your visitors to your rich content page, but don’t write a fake description that does not cover the page content !! 

Just like any good advert, deliver what you promised !!, the competition is just one click back…

You should make it a second nature, to think and write the Meta Info directly after you wrote your page content.
This way the subject of your writing is still fresh in your head, and then its easy to make a little to the point excerpt of your page.

Keyword Metatag

This one has lost a lot of its power early in the search engines history.
People wrote the keywords several dozen or more times into the tag, thus creating the need for search engines to reduce the value.

Some I..d..ts eh, less informed Search Engine Optimization specialists, still use this techniques called Keyword Stuffing or Spamming.
Which is great if you want to get out of the Google and other indexes.. 

You can still use this keywords Metatag, but use it the right way.
Just put in between 5 and 10, at the most thirty (on big pages) keywords, that are in the content of the page.
Don’t try to put in something like ”nude” if that is not the topic of your page.
You could even hurt your page rank that way, as this is also seen as spamming.

Metatag Generators

If you are using OpenSef on your Joomla site, your can find the pages that are missing these tags with the SEO Assistant and then choose the Metatag Generator.

You should not use the automatic generation for the tags, because you most certainly do a better Job writing them yourself.

But if you want to start with one to see how it works, fine, let it run for a few pages and see what comes up, it might save you some time.

There are some other Metatag generators for Joomla out there, but please write your own if you want top quality, you have read why its important..

P.s. if you want the tags to perform the way they should, you MUST install the SEF Patch from http://www.joomlatwork.com/ !!
If you don´t, then please, please look how the description tags come out in the source code of the page and change the Tags in the Global Configuration to the bare minimum, as it is attached in the source code ahead of the page description…
Sometimes is even better to loose the Tags from the Global config alltogether.

if you want to see how your page and descriptions show up in Google, try to search “site:www.example.com”  replace with your own domain name.

You are reading a post from: Joomla SEO Blog by PathosSeoBlog.com

Using Metatags in Joomla for getting more visitors

©2010 Joomla & SEO Blog. All Rights Reserved.

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Related Articles at Joomla & SEO Blog:

• Joomla and Missing Metatags
• Why Joomla SEO isn’t that easy
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• Setting up a Joomla 1.5 website The Case Study